How mixing datasets could revolutionise the adtech industry

Updated as of: 06 March 2020
Washington, DC start-up UBDI is pairing big data with consumer-generated surveys in an attempt to innovate the targeted advertising industry and allow people to generate revenue from their own information. GDR interviewed UBDI chief executive Dana Budzyn and chief revenue officer Mark Kilaghbian about their company and how it could change the adtech space.