Q+A: Adtech data company OnAudience chief Maciej Sawa
Credit: shutterstock.com/jamesteohart
In a recent high-profile and damning report into the real-time bidding system at the heart of online advertising, privacy activist Johnny Ryan criticised the practices of adtech company OnAudience. Here, OnAudience chief executive Maciej Sawa discusses Ryan’s report, anonymisation and the adtech business model.
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