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Giles Pratt heads Freshfields’ IP and technology group, and co-heads the firm’s data practice and digital initiatives. He is particularly active in the consumer, retail, technology, media, automotive and financial institutions sectors, and specialises in cross-border IP, data, cyber, commercial and e-commerce law.
Giles regularly advises on transactions involving valuable brands, technology, content and data, particularly on international M&A, IP or tech-heavy carve-outs and joint ventures, restructuring, licensing and other complex data, commercial and IP agreements. He also advises on the full range of legal issues relating to data, including IP protection and data privacy, particularly in the context of deals, crises, investigations and new data uses and analytics.
Giles is a member of the City of London Law Society Data Committee and is on the editorial board of Global Data Review.
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