Dunnhumby: Insights from the data adviser to the retail industry

GDR spoke to Alison Williams, head of data at Dunnhumby – a consultancy that has advised retailers on using their data to improve their businesses since 1989. An early pioneer in data-driven business, the company has helped the UK and US retail sectors to become some of the most sophisticated and competitive in the world.


Get unlimited access to all Global Data Review content