Dunnhumby: Insights from the data adviser to the retail industry
Credit: shutterstock.com/ESB Professional
GDR spoke to Alison Williams, head of data at Dunnhumby – a consultancy that has advised retailers on using their data to improve their businesses since 1989. An early pioneer in data-driven business, the company has helped the UK and US retail sectors to become some of the most sophisticated and competitive in the world.
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