Flavia Mitri
  • Privacy director for Latin America
  • Uber
Brazil
Flavia Mitri

Flavia Mitri

  • Privacy director for Latin America
  • Uber
Brazil

I handle all legal privacy matters for Uber in Latin America. It involves compliance, training, contractual review and a close connection with the business to drive Uber’s efforts to be a trusted steward of our users’ personal data, while still allowing for technology innovation.

There is never a dull moment, especially with LatAm enacting new privacy regulations on several countries. As there are no precedents on the matter, we’re creating case law and setting the standards to be followed.

Privacy is a evolving field and is now blooming in LatAm. Several jurisdictions are not even regulated yet and we’ll see an even bigger increase on the relevance of privacy, as we saw for the compliance positions a few years ago.

In a data-driven world, companies that properly manage user data are having a competitive advantage of positioning themselves as a trustful resource with their customers and a compliant company with regulators. With so many different in country regulations, discussions around the proper transfer of data to non-regulated (or non-adequate) countries is playing a key role for multinational companies.

Outside counsel must be objective and have an understanding of the business. Privacy is a fairly new field in Latin America and requires out-of-the-box thought and guidance.