Senior figures at European data protection authorities have suggested that even consent may not be a workable basis for targeted advertising, as Meta’s new ‘pay or OK’ strategy faces scrutiny. Filed under European Union IT & Data Protection Topics Adtech Data protection and privacy policy Enforcement Organisations Berlin Commissioner for Data Protection and Freedom of Information (Germany) Data Protection Authority (Belgium) Meta IAB Europe Industries Advertising & marketing Financial services Financial services market operators Media Platforms & online marketplaces Technology
