Google acquires 28 million users’ data in Fitbit deal
Credit: iStock.com/mphillips007
Google’s acquisition of health tracker company Fitbit has come with a promise that Google will not use Fitbit users’ health data for advertising purposes – but data nevertheless appears to be a main driver behind the deal.
To read more
Subscribe to Global Data Review
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the Global Data Review experts.
Subscribe now